TONY ODOM

This American multinational conglomerate with toy, board game, and media assets is Rhode Island-based. Hasbro owns the trademarks and products of Kenner, Parker Brothers, and Milton Bradley, among others, and products like Transformers, G.I. Joe, Power Rangers, Rom the Space Knight, Micronauts, M.A.S.K., Monopoly, Furby, Nerf, Twister, and My Little Pony.

CHALLENGES:

I worked with a team of talented executives, directors, assistants, copywriters, photographers, and designers to satisfy the client's requirements. As an in-house (Lorél Marketing Group) graphic designer, illustrator, and production artist tasked to help with the client's conditions, which centered around a new creative and brand identity for the website-based direct-to-consumer catalog mailing strategy.

SOLUTIONS:

Produce vital catalog assets for the client based on brainstorming, marketing strategy meetings, focus group discussions, cost analysis, and much more. My specific task was to submit new creative options (sketches, client presentations, spot illustrations, graphic design, typography, photoshoot set design, and photo retouching).

ONLY SOME OF THE DELIVERABLES ARE SHOWN (ART/DESIGN BY TONY ODOM):

1) Catalog Cover

2) Catalog Spread

3) Catalog Spread

RESULTS:

Easy-to-shop catalogs appealed greatly to parents (for the pricing) and kids (for their desire) based on customer reviews. Also, the catalog mailing strategy ensured a broader penetration of vital markets defined by the client.