Illustrated set design and set production (hand-drawn and hand-built props/floor) by Tony Odom
Layout, graphic design, illustration, and photo retouching by Tony Odom
Layout, graphic design, illustration, and photo retouching by Tony Odom
KING OF PRUSSIA MALL
Located in the community of King of Prussia in Pennsylvania complex is the third-largest shopping mall in the United States in terms of gross leasable area. It is an upscale mall with over 450 retailers. The primary stores are Bloomingdale's, Dick Sporting Goods, Macy's, Neiman Marcus, Nordstrom, and Primark.
CHALLENGES:
Working with Lorél Marketing Group as a graphic designer, illustrator, and production assistant, my portion was to work with a team of talented executives, directors, assistants, copywriters, photographers, and other designers to satisfy the client's needs. There was a need to increase sales and brand awareness for the anchor stores and retailers. The new website management, new catalog creative, new product introduction, new advertising, updating marketing, and leveraging social media would hopefully satisfy this need.
SOLUTIONS:
To generate deliverables for the client based on advertising brainstorming, marketing strategy meetings, focus group discussion, and cost analysis. My duty was to provide some new creative options (sketches, client presentations, layouts, catalog design, ad design, background illustration, spot illustration, and social media content) and production (photoshoot set design, prop design, image creation: photo retouching, and photo compositing).
ONLY SOME OF THE DELIVERABLES ARE SHOWN (ART/DESIGN BY TONY ODOM):
1) Photoshoot Set Design
2) Catalog Spread
3) Catalog Spread
RESULTS:
The mall saw increased sales and brand awareness for the anchor stores and retailers. Also, overall customer review results were very positive.