TONY ODOM

Headquartered in Pennsylvania, this franchise company is one of the significant Italian ice concepts in the United States, currently operating in about 30 states with hundreds of stores. The chain offers dozens of delicious Italian ices and cool treats made fresh every day in every store. 

CHALLENGES:

To satisfy the client's needs was my part as an employed (Lorél Marketing Group) graphic designer, illustrator, and production artist. I worked with a team of talented executives, directors, assistants, copywriters, photographers, and other designers to achieve this. The client's needs focused on increasing sales and brand awareness. Introducing new brand management, new creative advertising, new product introduction, updating local store marketing, and leveraging social media would satisfy the needs. 

SOLUTIONS:

Come up with targeted time-critical products for the client based on brainstorming, marketing strategy meetings, focus group discussion, cost analysis, and much more. My task was to devise new creative options (sketches, client presentations, layouts, photoshoot direction, cup rebrand, tee-shirt design, graphic design, illustration, and social media content), and production (image creation, photo retouching, file prep).

ONLY SOME OF THE DELIVERABLES ARE SHOWN (ART/DESIGN BY TONY ODOM):

1) Store Posters

2) Store Signage

3) Tee-Shirt Sales Item

RESULTS:

The company had an increase in brand awareness and sales. Also, the social media results were very positive (off the charts).