TONY ODOM

This company manufactures slip-resistant shoes that are comfortable and fashionable for workers in all industries. These footwear products cater to hospitality, healthcare, grocery, travel, entertainment, and industrial industries.

CHALLENGES:

My role as an in-house (Lorél Marketing Group) graphic designer, illustrator, and production artist was to work with a team of executives, directors, assistants, copywriters, photographers, and other designers to satisfy the client's expectations. The expectations of increased sales and employee compliance with footwear brands that employees want to wear. Also, to expand awareness of the slip-resistant technology and how it would reduce slips and falls in the workplace.  

SOLUTIONS:

Create multiple targeted time-sensitive materials for the client based on brainstorming, mood board feedback, strategy meetings, cost analysis, and more. My creative task was to use the information and bring the project to life through a process of intuitive thinking, creative options (sketches, layouts, presentations, box design, typography, illustration, website content, user interface update), and resourceful production (image creation, photo retouching, file prep).

ONLY SOME OF THE DELIVERABLES ARE SHOWN (ART/DESIGN BY TONY ODOM):

1) Catalog Spread

2) Store Window Sticker

3) Poster with Catalog Holder

RESULTS:

There was a measurable increase in brand awareness and an increase in sales for the company. Also, customer reviews on the products were positive.