
Creative, illustration, design, layout, and production art by Tony Odom

Creative, illustration, design, layout, and production art by Tony Odom

Creative, illustration, design, layout, and production art by Tony Odom
THE WAYWORD GROUP
Founded by a talented entrepreneur who was the owner, writer, print, and sales manager of this small greeting card company. Headquartered in Pennsylvania, this company's products appeared in countless shops and stores throughout the tri-state area.
CHALLENGES:
My job as a freelance graphic designer and illustrator was to work with the client to satisfy a requirement. The requirement was to increase sales and brand awareness by introducing a new line of 12 greeting cards.
SOLUTIONS:
Generate must-have deliverables for the client based on brainstorming, marketing strategy meetings, and cost analysis. My assignment was to propose new creative inspired by the writer's copy (sketches, client presentations, graphite artwork, layouts, logo rebrand, graphic design, illustration) and file prep production.
ONLY SOME OF THE DELIVERABLES ARE SHOWN (ART/DESIGN BY TONY ODOM):
1) "Sweat Pants" Greeting Card Cover, Inside Message "I'm comfortable with you."
2) "Grapevine" Greeting Card Cover, Inside Message "I heard... Congratulations!"
3) "Pad Lock" Greeting Card Cover, Inside Message "We make a great combination!"
RESULTS:
The company had an increase in brand awareness and increased sales. Also, the positive results prompted the client to double the new greeting card line (12 more greeting cards were added).